Go To Market Manager - Karachi
Smollan Pakistan
Karachi, PK
4d ago

Job Summary : To influence and facilitate client objectives and relationships in order to assist with the achievement and delivery of strategic organisational objectives.

Key Responsibilities and Deliverables

Strategy Execution and Implementation

  • Provide input to strategy and tactical plans in line with Business Unit and Client strategic direction and objectives
  • Participate in Business Unit strategy sessions and provide valuable input at a business unit level
  • Participate in business planning process at client
  • Engage with client plans and interrogate previous plans and performance against agreed plans, ensuring comprehensive understanding and alignment to client strategic objectives
  • Ensure comprehensive understanding of client strategic objectives through interaction with relevant stakeholders
  • Manage stakeholder expectations in terms of operational complexities and ensure synergy of operations and strategy
  • Manage and maintain operational requirements and expectations versus capability and capacity
  • Provide various operational and strategic proposals in line with greater strategy
  • Determine a strategic action plan including implementation steps in conjunction with operations and Client Executive and present to the relevant stakeholders
  • Regularly analyse relevant data and conduct gap analyses to determine delivery of strategies and plans
  • Client Satisfaction

  • Attend regular meetings to update client and BU
  • Develop solutions that have minimal negative impact on or compromise clients
  • Determine solutions to problems that may occur or have already occurred
  • Communicate and engage with clients regarding sales figures, service levels, forecasts, allocations etc.
  • Determine current service levels through communication with clients
  • Manage client expectations in line with contract
  • Attend various meetings with the client to gain a holistic understanding of the business as well as its operational needs
  • Provide valuable and effective operational input into client meetings
  • Ensure continual focus on improved delivery / client relationships and optimisation of service offering
  • Partake in category forums
  • Business Growth and Sustainability

  • Source new business opportunities in line with operational capabilities
  • Grow current business and identify cross selling opportunities within the Group
  • Develop sales proposals and present to relevant client
  • Continuously assess risks and implement measures to mitigate these
  • Identify industry trends and best practices to ensure that proactive measures are taken to remain competitive and relevant within the industry
  • Monitor current business and new business development and stay abreast of changes and performance within the business
  • Operational Excellence and Effectiveness

  • Advise operations on resourcing requirements based on additional execution requirements
  • Act as a source of knowledge and information regarding all operations to client
  • Provide guidance as to suitable processes and standard operating procedures
  • Monitoring and measurement of operational activities and feedback to client
  • Identify bottleneck and workload impacts to ensure efficiency and make suggestions on improvement
  • Make recommendations to improve service delivery to operations and client
  • Formulate and present relevant report data to the necessary stakeholders
  • Present comparative analyses of sales records and targets with the use of graphs or presentations
  • Communicate insights and trends to relevant stakeholders
  • Compile and submit feedback ad-hoc reports such as sales figures, recurring problems, promotional needs, innovations, forecasts etc.
  • to measure business and operational performance

  • Ensure the integrity of reporting and feedback to client
  • Present an analysis of reports to clients and business to provide business update
  • Stakeholder Engagement and Relationship Management

  • Interface between client needs and operations, ensuring effective communication at all times
  • Actively build, maintain and grow strong relationships with Client and relevant departments, Customer and internal stakeholders
  • Review plans and optimise processes including third parties
  • Manage effective flow of information
  • Negotiate and manage transition of operational execution in conjunction with Business Unit Manco team
  • Determine service level impacts on business unit’s service offering and agreements
  • Involvement and influence on effective and efficient cycle planning. i.e. POS allocation etc.
  • Ensure communication to business unit stakeholders regarding client specific objectives
  • Support and liaise with Operations with regards to relevant business processes
  • Engage with operational team to facilitate and support achievement of excellence
  • Key Competencies

  • Critical thinking
  • Organisational awareness
  • Reporting Structure :

    Reports to : Client Executive

    Direct Reports : None

    Minimum Qualifications :

    Relevant Degree or Diploma at NQF Level 7

    Minimum Experience :

  • 6-8 years’ experience in a FMCG / Retail / Sales / Marketing environment
  • Knowledge, Skills & Abilities : Highly driven Excellent relationship building skills Good communication skills
  • Excellent organising and planning skills Attention to detail
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