Digital Marketing Manager/Specialist
Easy2Employ, LLC
Islamabad, Islamabad, PK
1d ago
source : Mehnat Mazdoori

Our client is looking for a Digital Marketing Specialist to join a growing team. You will serve as the strategic leader in digital brand campaigns, social media strategy, and maintaining consistency on our e-commerce channels. Responsibilities :

  • Implement and manage marketing cam
  • Create effective email campaigns, landing pages, marketing materials such as flyers, digital ads, brochures, etc.
  • Utilize Web analytic tools to measure site traffic for optimizing marketing campaigns, email marketing, social media and display and search advertising
  • Design, build, and maintain Social Media presence
  • latforms
  • Assist in managing website for best customer experience and search results
  • Partner with cross channel team members to build / update monthly content calendar to be used across all channels : SEO, Social Media, Email, Member Communication Lifecycle
  • Partner with Creative and Development team members to develop new pages and ensure successful project completion and implementation
  • Execute tasks and develop ideas for improving SEO practices and approaches, and ensure the successful implementation of those ideas, individually or cross functionally, as approved
  • Responsible for the Execution of SEO Strategies and Roadmap Projects across multiple branded websites (including Technical implementation of content on Blog / Article / Directory pages) within CMS systems
  • Responsible for SEO audits, implementations and ongoing maintenance (Canonicalization, Robots.txt Files, Sitemaps, Internal Link Structure)
  • Responsible for content audits and providing new concepts to content writers across all website brands (articles, blogs, entry pages)
  • Conduct keyword, inbound linking, cross linking and competitive research to ensure that all branded sites are well positioned for organic ranking success
  • Ensure that all branded websites are technically structured properly for organic search success (improved site meta data, improved page speed, proper site / page structure / schema, proper page URL structure)
  • Required skills & experience :

  • 2 years experience in Search Engine Optimization
  • Bachelor’s Degree or equivalent experience in related area
  • Experience with analytics tools, monitoring and reporting programs such as Google Analytics, Google Search Console and SEMRush
  • Experience working with digital / online marketing and consumer websites; transaction-oriented business-to-consumer sites and lead generation
  • Experience in developing new content
  • Experience in WordPress and other content management systems
  • Basic understanding / experience in HTML
  • Computer skills : MS Excel, intermediate MS Word, PowerPoint and Outlook, knowledge of ecommerce businesses
  • Analytical, presentation, and problem-solving skills
  • Ability to take direction as well as identifying new ideas and project opportunities
  • Ability to operate in a continuous test / learn / scale environment
  • Motivated to learn our business and driven to grow in a team of e-commerce marketers
  • Proven experience in a similar SEO role.
  • Knowledge of standard and current best practices
  • Experience with SEO reporting.
  • Prior experience with SAAS start-up preferred
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