ROLE POSITIONING AND OBJECTIVES
The Data & Analytics Lead will be responsible to provide the company with continuous, objective, relevant information, analysis, and advice that allows the company to understand the consumers and market in depth to formulate brand and marketing strategy with a focus on data analysis & digital insights.
WHAT YOU WILL BE ACCOUNTABLE FOR
Provide leadership on the analysis and consolidation of all Consumer Data & Digital Analytics (including website, Social Media, campaigns, audience databases etc) and provide solutions & recommendations to End Markets.
Develop analytical approaches to answer business questions and manage end user reports with quality information and caveats, including actionable information.
Support the design and implementation of analytics solutions that meet the business needs, underpinned by a sound knowledge of the company’s strategic and operating plans
Consolidate Data & Analytics to offer one Integrated Single Consumer View based on whole Data Set Analytics & Sentiment Analysis.
Drive deployment of global solutions and standards, but also ensure solutions are as standard as possible but as tailored as needed to drive adoption & capture value locally.
Extract insights from a variety of data to enable predictions and data-driven decision-making.
Constantly on the lookout for new technologies, trends and tools that can help the team in improving analytics creation and data storytelling
Leverage the power of data & analytics to identify opportunities to drive growth of the company and enable timely and quality decision making.
Regularly monitor and evaluate information and data systems that could affect analytical results.
Devise and implement efficient and secure procedures for data handling and analysis with attention to all technical aspects
Continuously work towards enhancing the company understanding of the market and consumers through the relevant use of marketing research and information.
To manage, develop, coach, and motivate team members, and contribute in accelerating the performance of the function
Collaborate with business and technology associates to understand business questions, identify the right data sources and techniques and then, prepare data, and run models, present findings, and results.
CAN THIS BE YOUR FUTURE ROLE
Do you have extensive experience and knowledge in Data & Analytics space?
Do you have People Management experience?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
A graduate in Business Management would be an added advantage. Functional knowledge in supply chain preferred.
Previous hands-on experience in Data Analytics, Digital Platforms, Research, Consumer and customer business development, proficient in Excel and PowerPoint, storyteller, qualitative and quantitative research methodologies, survey and questionnaire design.
A Master’s degree in MBA would be an added advantage
Minimum 10 years of work experience in Digital / Market Research with senior stakeholder management and project management background in a large-scale organisation
Knowledge of current marketing and analytics technology, such as Digital Marketing Platform, Customer Data Platform, Remarketing, Programmatic etc
Working knowledge of Google Analytics 360 and / or Adobe Analytics is essential
Excellent analytical skills and ability to work with large amounts of data and see the big picture.
Critical thinking : able to look at numbers, trends, data and come to new conclusions based on findings. Comfortable juggling facts, figures and number crunching;
high attention to detail.
Can learn quickly and thrive in an entrepreneurial environment is a curious self-starter, flexible problem solver, and embrace an agile mentality
A team-player attitude is crucial, value collaboration, curiosity
Business Awareness - Can talk with credibility about the business and how it functions and its different customer segmentations and consumer behavior
Excellent management, coaching and motivational skills are essential due to the number of staff
within the departments
Strong interpersonal skills with the ability to communicate with senior and other levels of staff in all departments and companies both within the Group and externally
Shared Service experience
We are bat
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.
Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women’s Day Best Practice winner
Seal Award winner one of 50 most sustainable companies
Belonging, achieving, together
Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.
Come bring your difference!