Auto req ID : 206853BR
At PepsiCo Africa, Middle East & South Asia, people from different backgrounds and experiences eagerly roll up their sleeves, pitch in and get to work.
We share a desire to succeed, and to win! We get great satisfaction knowing that our ideas are not only championed, but they are acted upon and brought to life.
Our commitment to creating the best consumer products begins with our people.
This is a Location Flexible role with AMESA. The incumbent selected for the role will continue to be based out of their current location.
Preferred locations are : Egypt, India and Pakistan.
Based out of our offices for Egypt or India, your role will work to reinforce PepsiCo’s global reputation as a world-class brand-building organization by developing a best in class marketing capability within AMESA.
Working to develop, deploy and increase adoption of the framework of the marketing the PepsiCo way framework among brand builders across the sector, empowering them to improve the quality of our marketing capabilities including briefing, creating brand experiences, understanding consumers insights and hacking brand growth.
Key accountabilities for the role include :
Lead the workstream to design, launch and maintain the marketing capability program across AMESA in collaboration with global CoE and in line with global priorities and initiatives.
Work to re-design our consumer communication development process through unifying and improving quality of brand briefs, elevating the selection process of creative / digital agency partners, educating on importance of understanding consumers deeply and step-changing the quality of creative output.
Develop an AMESA marketing capability learning agenda to cover key topics on media, insights, innovations and commercial performance.
Implement an annual program of capability building activities including events, sessions and roadshows which will involve a needs assessment exercise, identifying and managing internal & external trainers / providers, organizing roadshows, etc.
Gather learnings and best in class examples from across the globe that deliver synergies or clear opportunities to reapply within AMESA markets.
Leading the Identification, deployment and training of new marketing technology capabilities, playbooks or toolkits that would enhance and empower brand builders across AMESA.
Lead the effort on culture change among the organization ensuring marketing teams embrace and adopt our marketing capability efforts.
Qualifications / Requirements
Key Skills / Experience Required
Deep experience with brand marketing, consumer communications and commercial sides of the business.
Strong knowledge of creative communication process, stakeholders and workflow.
Track record working within a multi-market role with experience Identifying emerging patterns of need across markets and constructing expert solutions.
Proven experience developing bold, breakthrough integrated marketing campaigns that drove measurable results at a local or regional level
Experience working with senior leadership within or for a multinational organization
Experience with Analytic technologies, including solutions leveraging Artificial Intelligence, Cloud, creative workflow and Business Intelligence capabilities.
Proven ability to mentor and coach teams of high performers
At least BS or BA, undergraduate school within a relevant field. (Marketing, Communications)
8-10 years of experience in strategic marketing or consumer communications roles or with a leading marketing consultancy firm
Fluent in English and other language proficiency is a plus (Arabic, Hindi, Urdu, French, etc.)
Strategist, creative, autonomous, results-oriented, with high capacity leadership to influence others, ensure teamwork, and build strong relationships.
Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships, with an aptitude to galvanize teams and get buy in from a matrix organization.
Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment
Innovative creative strategist who is comfortable challenging status quo
Ability and flexibility to frequently travel across the sector.
Apply now and our recruitment team will be in contact!
Our Commitment is to deliver Sustained Growth through Empowered People acting with Responsibility and Trust.
Relocation Eligible : Not Eligible for Relocation
Job Type : Regular