Position at GroupM
GroupM is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.
We are currently looking for an Associate Director - INCA to join us. In this role, you will be responsible to lead, establish and manage INCA business end to end in the market.
You will work closely with the regional / global teams and also with key stakeholders within markets.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Chief Investment Officer .
3 best things about the job :
In this role, your goals will be :
In three months :
In six months :
In 12 months :
What your day job looks like at GroupM : The Associate Director INCA will work with the clients, the agencies (including the INCA champions embedded within the agencies eventually), the Trading team (rates & contracts with suppliers), the Finance team (billing) and will report to the CIO.
1. Drive Adoption of INCA
2. Client Management
3. Internal agencies
4. Expanding the product set
5. Trading, Finance and Biz. Operations
What you'll bring :
Minimum qualifications :
More about INCA
INCA is a GroupM solution whose end-to-end service enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers.
INCA is powered by a proprietary platform that provides unique creator and audience insights, workflow tools, content amplification, and detailed campaign reporting dashboards.
It features a proprietary algorithm that uses realtime data to source, curate, and match publishers and influencers to a brand's campaign needs to deliver the most credible partners and content for the greatest impact.
The INCA team supports GroupM's agencies to create and deliver campaigns for their clients. INCA complements our agencies' individual content offerings
GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G / 4G subscribers.
Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform.
While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.
GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging.
We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.