Associate Director - INCA
GroupM
Karachi, Pakistan
3d ago

Position at GroupM

GroupM is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for an Associate Director - INCA to join us. In this role, you will be responsible to lead, establish and manage INCA business end to end in the market.

You will work closely with the regional / global teams and also with key stakeholders within markets.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Chief Investment Officer .

3 best things about the job :

  • Being part of a talented, and passionate team.
  • Working and interacting closely with top media corporations
  • Opportunity to implement and execute industry first initiatives
  • In this role, your goals will be :

    In three months :

  • Complete knowledge of influencer marketing, buying and planning systems. Understanding of the programmatic buying, open market exchange process - includes basic understanding and importance of trading tools like DSP and SSP.
  • Understanding of the market landscape (including current vendor offerings) and what agencies and clients demands.
  • Monitor investments behind INCA campaigns.
  • In six months :

  • Understand new developments in the digital market.
  • Deliver exceptional value from negotiations with media owners against KPI.
  • Ensure all specified audit / buying / digital guarantees are met.
  • In 12 months :

  • Ensure close relationships are developed with all key media owners.
  • Display strong ability and knowledge for all day to day systems.
  • Close negotiation deals and manage assigned tasks, regional / local.
  • Drive awareness on Influencer Marketing as a subject regionally. Participate in Industry Events and be the knowledge center on Influencer Marketing to clients and press / media.
  • What your day job looks like at GroupM : The Associate Director INCA will work with the clients, the agencies (including the INCA champions embedded within the agencies eventually), the Trading team (rates & contracts with suppliers), the Finance team (billing) and will report to the CIO.

    1. Drive Adoption of INCA

  • Revenue opportunity - seize opportunities and adjust INCA solution to increase billing
  • Commercial set up in market - ensure good adoption of standard commercial model and drive PBT
  • Potential client list - identify revenue opportunities by client, plan and pitch
  • Supplier footprint - coordinate with key suppliers
  • Timings / Roll out - strong project management and organization in an ever-changing environment
  • Work with local Trading and local agencies to set yearly targets for INCA billings per agency.
  • 2. Client Management

  • Develop relationship with key clients
  • Ensure that proper material is delivered to provide guidelines and incentives for next campaigns (insights, benchmarks, latest innovations, recommendations, etc.)
  • 3. Internal agencies

  • Educate : conduct trainings among agencies about influencer marketing
  • Support on business development and campaign operations whenever needed
  • 4. Expanding the product set

  • support the development of the product roadmap across markets. Increasing capabilities is crucial for sustainable success given the rapid growth of the sector
  • 5. Trading, Finance and Biz. Operations

  • Align with trading team
  • Align target numbers client and agency wise.
  • Establish Salesforce, Actualization and FinOps Reporting
  • Enable team with other BizOps tools, SharePoint, and other business tools available.
  • 6. People

  • Manage, enable, and empower the entire INCA team locally
  • Setting SMART targets for everyone in the team.
  • What you'll bring :

  • An entrepreneurial mindset and the willingness to drive the use of INCA in Pakistan
  • Understanding of the social influencer and social media landscape
  • Understanding of agency processes and structures, especially partnership and content teams
  • Excellent presentation skills
  • Excellent numerical skills with the ability to quickly analyze commercial constructs and opportunities
  • Comfortable in negotiating deals that ensure a beneficial outcome for all concerned
  • Comfortable in working autonomously
  • Excellent problem-solving skills and ability to think creatively
  • Good management skills
  • Fluent in Urdu and English
  • Minimum qualifications :

  • Must be a BBA / MBA from a reputable university or equivalent.
  • 6+ years' experience in digital marketing
  • 2+ years of working on social influencer / content focused campaigns
  • More about INCA

    INCA is a GroupM solution whose end-to-end service enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers.

    INCA is powered by a proprietary platform that provides unique creator and audience insights, workflow tools, content amplification, and detailed campaign reporting dashboards.

    It features a proprietary algorithm that uses realtime data to source, curate, and match publishers and influencers to a brand's campaign needs to deliver the most credible partners and content for the greatest impact.

    The INCA team supports GroupM's agencies to create and deliver campaigns for their clients. INCA complements our agencies' individual content offerings

    About Pakistan

    GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G / 4G subscribers.

    Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform.

    While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

    GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging.

    We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

    GroupM

    Report this job
    checkmark

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Apply
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Continue
    Application form