Director Business Development, Examinations
British Council
Islamabad, South Asia, PK
6d ago

The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language.

We work in two ways directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world.

We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities.

We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK.

These connections lead to an understanding of each other's strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained.

We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.

Pay band : 8

Location : Karachi, Lahore or Islamabad

Department : Examination

Contract type : Indefinite Contract

Closing date : 5 December 2021 (23 : 59 PKT)

Role Purpose :

The purpose of this role is to develop and deliver the 2-year market led, integrated cross portfolio Business Development & Sales Pakistan Exams strategy aligned with Global / Regional Exams strategy working with other BC colleagues to leverage opportunities and create value.

This role is ultimately responsible for building and managing demand, ensuring capacity fill, delivering income / surplus targets, ensuring excellent B2B Customer Service and overseeing quality of B2C customer experience.

Challenges & Accountabilities :

  • Providing relevant market data, trends and insights to inform and drive sales targets
  • Inputting into competitive and customer / market-focused bids, tender submissions, programme plans and sponsorship appeals,
  • Keeping up to date with current market trends that may impact business generation either positively or negatively
  • Leading and embedding excellent Business Pursuit and Account Relationship Management
  • Effective leadership and line management both virtually and in person
  • Main Accountabilities

    Commercial planning

  • As part of the Pakistan team, contributes to the development and delivery of customised, local business development initiatives (within a specific area of product / market / customer focus), which achieve or exceed agreed targets (e.
  • g. on margin, income, impact and take up) and are aligned to relevant corporate and regional priorities.

    Market & customer intelligence

  • Keeps updated and has extensive knowledge of the market within their area of focus, from both a supply and demand perspective.
  • Monitors local market-, customer- and related information and feedback relevant to their area of focus, to support the maintenance of BC’s commercial competitive edge and professional reputation.
  • Highlights to senior management when remedial action is required and makes suggestions about possible solutions, based on previous experience and knowledge of standard business practices.

    Winning business

  • As part of a wider team, provides professional input to support the development of high quality, competitive and customer / market-focused bids, tender submissions, programme plans and sponsorship appeals, which can generate specified commercial returns and cultural relations impact.
  • Account & stakeholder management

  • Assists in the planning, establishment and maintenance of nominated account / stakeholder / partner or sponsor relationships, in accordance with the relationship strategy and objectives set out by the designated Account Manager or SBU / country priorities.
  • Delivers income / surplus targets, working with Operations on commercial feasibility
  • Brand / product knowledge & promotion

  • Builds effective working relationships with a variety of SBU and regional colleagues, and a range of information-gathering techniques, to maintain a full and current understanding of product / programme / sector developments and priorities.
  • Contributes to the planning, monitoring, execution and evaluation of promotional, marketing, PR and outreach collateral / activities within their area of product / programme / customer / market focus.
  • Leads and embeds excellent Business Pursuit and Account Relationship Management aligned with Global / Regional frameworks
  • Leadership & management

  • Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and internal customer deliverables over a monthly to quarterly time horizon
  • May contribute to the development, delivery or commissioning of externally supplied training support to maintain and improve business development effectiveness of colleagues on a range of commercially-related topics
  • Internal

  • CEM Pakistan
  • Pakistan Exams Leadership team
  • Exams Management Teams
  • Regional Commercial Managers
  • Regional Exams leadership team
  • Marketing Team
  • Country Director & SMT
  • Customer Services
  • External

  • B2B / B2G / B2I Customers
  • Exam agents and partners
  • Exam boards, educational institutions, professional bodies, corporations
  • Expectations :

  • Significant experience of managing a large team
  • Demonstrable experience of sustaining and / or growing a product / service in line with strategic priorities for income and impact
  • Significant experience collecting and analyzing client / stakeholder feedback and using the data to identify business needs and obstacles;
  • works to resolve them.

  • Takes a pro-active approach to identifying ways in which service can be improved, and takes these forward
  • A connected and trusted UK in a more connected and trusted world.

    Equality , Diversity, and Inclusion (EDI) Statement

    The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do.

    We support all staff to make sure their behaviour is consistent with this commitment. We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability.

    All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status.

    We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

    The British Council is committed to safeguarding children, young people and adults who we work with.

    We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.

  • Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed;
  • these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

    If you have any problems with your application please email

    Please note : Applications to this role can only be considered when made through the Apply section of our careers website.

    Our ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website.

    Emails with supporting statements and CV / Resumes sent to this email address will not be reviewed and will be deleted.

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