In-Store Excellence & Ecommerce Manager
GSK
Karachi, , Pakistan
1d ago

Job Purpose

Driving Brand Growth Priorities at Point of Purchase.

Consumer awareness acceleration of GSK CH Brands.

Building Digital Commerce Strategy for E-Retailers.

Creating synergies with Omni Channel Customers winning Online & Offline presence

Drive growth & profitability in Modern Trade by creating tailor made promotion strategies for Activations In Store (Key Accounts) keeping G2N optimization in mind

Education, Skills & Experience

Bachelors & Masters in Marketing & Sales

Trade Marketing / Sales / Ecommerce experience

5 year of experience required

Key Responsibilities

  • Championing Brand Ambassador Programs to drive tertiary sales across Categories Oral & OTC.
  • Drive Wellness portfolio especially BMD Activity in Chain Pharmacies and selected Retail Pharmacies by driving activation for consumer trials
  • Develop E- Commerce Strategy for E Retailors to Drive Online Business
  • Plan Consumer Promotions for E commerce Business in coordination with Brand Team to increase tertiary sales
  • Cluster Market Activation for General Trade
  • Create and execute activity calendar for all promotions, trade activities, instore activation and in-store visibility initiatives.
  • Co-ordinate between sales managers, trade marketing & brand managers to align on activity calendar
  • Monitor & audit on ground execution of promotions, activations and trade activities through field visits.
  • Analyze & evaluate return on investment of all promotions, brand ambassador programs, activations.
  • Provide support to Key Account Managers & Trade marketing in the form of performance reviews and analysis of growing accounts vs struggling accounts and creating strategies for both accordingly.
  • Support Marketing team on ground activation
  • Ensure that A&P spends on all promotions are aligned with Brand MAP objectives & R&A spending is optimized to drive profitable growth.
  • Develop field force capabilities along with improving transparency in field operations to create a high-performance culture to drive business objectives.
  • Important notice to Employment businesses / Agencies

    GSK does not accept referrals from employment businesses and / or employment agencies in respect of the vacancies posted on this site.

    All employment businesses / agencies are required to contact GSK's commercial and general procurement / human resources department to obtain prior written authorization before referring any candidates to GSK.

    The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business / agency and GSK.

    In the absence of such written authorization being obtained any actions undertaken by the employment business / agency shall be deemed to have been performed without the consent or contractual agreement of GSK.

    GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses / agencies in respect of the vacancies posted on this site.

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