Mindshare | Senior Manager Media Buying
Mindshare
Karachi, Pakistan
6d ago

Description

Position at Mindshare

Mindshare is an agency of GroupM, the worlds largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Senior Manager Media Buying to join us. In this role, you will be responsible in handling media vendors and facilitating clients throughout the buying process and additional duties as assigned.

This role includes both independent and coordinated buying initiatives along with the managing team members.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to General Manager Investment

3 best things about the job :

  • Being part of a talented, and passionate team.
  • Working and interacting closely with top media corporations
  • Opportunity to implement and execute industry first initiatives
  • In this role, your goals will be :

    In three months :

  • Complete knowledge of buying and planning systems.
  • Understanding of the Mindshare buying and planning process includes basic understanding and importance of proprietary tools.
  • Execute basic media and proprietary campaigns.
  • In six months :

  • Conduct negotiations with partners and close deals.
  • Analyze and interpret data and its impact.
  • Develop strong relationships with partners.
  • In 12 months :

  • Develop, execute and analyze negotiation deals.
  • Promote Mindshare proprietary products.
  • Close negotiation deals and manage assigned clients.
  • What your day job looks like at Mindshare :

  • To create schedules based on media brief and identification of channel mix based on audience analysis and ratings.
  • Ensure channelization of budgets based on annual deals / budgets and share the same with the GM Investment on timely basis
  • To Evaluate schedules for ratings, CPRP delivery and developing weekly monthly / mid-month reporting and other regional reporting.
  • Share analysis of actual airing vs planned in terms of spend, CPRP, GRP's.
  • To ensure of tracking and managing KPIs and facilitates ESP projects.
  • To work with senior management team on assigned special projects, pitches, and inflation management.
  • What you will need :

  • Superior time management and prioritization skills.
  • Excellent communication skills.
  • Strong analytical and number skills.
  • A pro-active approach with excellent negotiation and communication skills.
  • Media knowledge and understanding of systems.
  • Minimum Qualifications :

  • Must be a BBA / MBA from a reputable university of equivalent.
  • Must have an experience of at least 3-4 years in media buying experience.
  • More about Mindshare

    We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - .

    We believe that in todays world, everything begins and ends in media. We aim to be our clients lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing.

    We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy.

    We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation.

    We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

    Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively.

    Mindshare is part of GroupM, the media investment management arm of WPP, the worlds leading communications services group.

    To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and .

    About Pakistan

    The Pakistani media and entertainment industry expected growth in 2018 is 10%. The introduction of 3G and 4G along with a Cellular Mobile Tele-density of 70.

    83% makes Pakistans an exciting market with enormous potential. The rapidly increasing 45 million user internet subscriber-base with a 50mn broadband subscriber base (24.

    5% penetration) shows an optimistic growth for any media and advertising professional.

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