Media Planner - Digital
GroupM
Karachi, Pakistan
5d ago

Position at MediaCom

MediaCom is an agency of GroupM, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Media Planner to join us. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand / account.

You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes / maintenance of media plans.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Business Manager - Digital

3 best things about the job :

  • You get to work some of the largest clients in the country.
  • Get to work closely with top publishers such as Google & Facebook.
  • Get to explore new digital platforms for your campaigns.
  • Measures of success -

    In three months :

  • Understand and manage client expectations and work on deliverables
  • Independently manage the client and bring in new digital ideas for the client / brand portfolio.
  • In six months :

  • Setting the digital way-forward for brands, setting the digital direction.
  • New platform exploration and develop connected platform digital media solutions.
  • Successfully pitch for new businesses.
  • In 12 months :

  • Emerged as the contact person both internally and amongst clients for digital solutions.
  • Become the team lead on the account.
  • Showcase digital work done for awards.
  • What your day looks like at MediaCom :

  • Develop and lead digital strategy and introduce innovative executions.
  • Liaise with media partners to align objectives and strategies and provide input in negotiating and implementing digital media solutions.
  • Oversee execution of media plans and help with implementation of new platforms. Be responsible for monthly spending.
  • Develop reporting standards and track overall progress and target achievement.
  • Maintain client relationships and drive digital agenda with client teams.
  • Explore new platforms and maintain relationships with existing partners to get best deals as well as introduce new opportunities.
  • Maintain client and partner relationships at appropriate levels.
  • What you'll bring :

  • Google Certified, (otherwise will need to be certified before the end of probation).
  • Keen interest in digital and digital trends.
  • Strong oral and written communication skills / presentation skills and interpersonal skills.
  • Go getter with a keen nature.
  • Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work.
  • Excellent time management skills with the ability to multi-task in high pressure situations.
  • Demonstrated leadership abilities, especially with cross-disciplinary efforts.
  • Minimum qualifications :

  • Candidate must possess at least a Master's degree in Business Administration, or Marketing.
  • 2 to 4 years exposure to experience in digital planning / marketing / media.
  • MediaCom helps brands unlock growth through media. We do this by applying our unique Systems Thinking approach to data, technology and creativity to design communication strategies that build brands and generate sales.

    As part of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm, we have access to the richest data sets and most robust benchmarks in the business, enabling us to identify the best avenues for growth and unlock the potential in every brand.

    Our success is underpinned by our long-standing belief that if we invest in our people, we'll deliver better results not only for our teams but also for our clients.

    People First, Better Results" means that we invest in our people's careers and capabilities to help grow our clients' businesses.

    In 2018, this approach led MediaCom to become the first network to hold all six major Media Network of the Year titles concurrently : Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100.

    The agency retained the WARC Media 100 title in 2019, also winning Agency of the Year (MediaCom Israel) and Campaign of the Year (Gillette - I Don't Roll on Shabbos, MediaCom Connections Israel).

    MediaCom is one of the world's leading media communications specialists, with billings of US$13.5 billion (Source : COMvergence, March 2019), employing 8,000 people in 125 offices across 100 countries.

    Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony.

    For more information, visit www.mediacom.com

    Find us on Twitter mediacomglobal

    Like us on Facebook at facebook.com / MediaComGlobalNews

    Join us on LinkedIn at linkedin.com / company / Mediacom

    About Pakistan

    GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G / 4G subscribers.

    Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform.

    While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

    GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging.

    We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

    MediaCom

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