Senior Marketing Manager NCBs & Colas
Lahore, Pakistan
3d ago

Job Description

Main Purpose Main Objective : Set the overall marketing objectives and strategies for PepsiCo Beverages categories. This would entail development and growth of existing local and international brands as well as develop feasibilities for introduction of new locally relevant product platforms.

Major responsibilities entail coordinating the flawless execution of the overall marketing calendar. To anticipate consumer trends and opportunities in the relevant segments and propose strategies and programs to realize those opportunities.

To actively monitor the A&M budget and report the status periodically. Maintain & grow volume & share KPI’s as per AOP.


  • Oversee development, coordination and deployment of marketing plans to achieve short terms & long term brand and business objectives (Revenue, NOPBT, GP, Market Share, Sales, Consumer & Retail KPI’s)
  • Administer execution of marketing plans & strategies and align with relevant functional Heads / Teams to ensure prompt flawless execution
  • Monitor, review and report on all marketing activities and results and manage the productivity of marketing plans & projects
  • Management of 4 Ps (Product, Price, Placement, Promotion) for respective Category brands
  • Ensure strategic alignment between the brands global & local strategies in collaboration with Business Unit and Regional / Global teams
  • Supervise Brand Managers’ management of the entire product line life cycle from strategic planning to tactical activities
  • Act as the main interface for the Purchase, Sector, Regional and BU marketing team. Collaborate with BU and Regional Teams in execution of market researches and misc.
  • marketing activities within the MU

  • Oversee preparation & monitoring of the Brand budget and evaluate recommendations of Brand Managers for spending on marketing initiatives
  • Supervise brand communication development, media planning and research activities across all brands
  • Evaluate recommendations of Brand Managers on marketing support impact on Brand Performance
  • Develop capabilities of Advertising, Media Buying & Research agencies to support brand plans and ensure their best in class execution
  • Lead development of volume plans based on brands / initiatives, regions & outlets etc. in close coordination with Head of Marketing, Senior Franchise Director and bottler partners .
  • Ensure close collaboration of Brand Managers and Category Development Managers in planning of in-market activities and ensure alignment with Franchise function for flawless execution

  • Support the Head of Marketing in finalizing the annual operating plan (AOP). Lead strategic discussions on portfolio / brand plans for the AOP
  • Support the leadership in finalizing strategy for investment growth plan (IGP). Lead strategic discussions on portfolio / brand strategy for the IGP
  • Supervise, support and provide mentoring / guidance to direct team to develop team capability and enable team to deliver strong results with passion
  • Work with Direct Reports to identify their key skill sets and aspirations and help set their CDAP direction accordingly
  • Ensure implementation of effective controls leading up to fair and transparent business practices for marketing function
  • Close coordination with BU Marketing Director to devise medium and long term business strategies
  • Oversee consumer and customer insights agenda for Beverages Category to better understand the external, competitive and retail landscape
  • Evaluate recommendations of Business Development & Insights Manager for syndicated and customized consumer / retail research projects aimed at better market understanding and robust product development journey
  • Qualifications / Requirements

    Key Skills / Experience Required

  • Masters in Business Management
  • 10+ Years of work experience in FMCG especially FMCG set up
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