Assistant Brand Manager - Juices
Nestlé
Lahore, Pakistan
3d ago

Position Summary

Delight target consumers, build a strong brand and generate strong brand building results.

A day in the life of...

  • Develop and update consumer portrait, consumer engagement funnel for her / his brand and activate Brand Essence
  • Manage 60 / 40+ basket, packaging, NHW dashboard, services and CSV activities related to her / his brand
  • Understand in store environment, contribute to category strategy, define desired relative price, provide recommendation to pricing and promotional strategy, propose SKUs for key channels and key customers
  • Ensure consumer centricity, apply Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his / her brands
  • Contribute to development and execution of strong, functionally aligned brand and ICP plan. Track and monitor the performance, health and strategic alignment
  • Understand business impact of PFME and TTS investment of her / his brand
  • Contribute to the development of OBPs and Big Ideas, engagement strategies and create attractive and rewarding brand experiences.
  • Work in partnership with communication agencies and ensure all brand communication contribute to enhancing the company image of trusted NHW (Nutrition Health & Wellness) leader

    What will make you successful

  • Bachelors / Masters degree in marketing / sales or any other business related field
  • Minimum 3 years experience in marketing / other function ideally in Sales at Nestlé or equivalent FMCG
  • Experience working in cross functional teams
  • We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future.

    Our values are rooted in respect : respect for ourselves, respect for others, respect for diversity and respect for our future.

    With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries.

    We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures.

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