Brand Manager
ontex
Pakistan
18h ago

Ontex is a leading international producer of personal hygiene solutions for babies, women and adults. We distribute in more than 110 countries through leading retailer private labels, as well as under our own brands.

The group employs over 11,000 employees, spread around the world. Ontex is listed on Euronext Brussels and is part of the BEL20® index and STOXX® Europe 600.

We are a fast growing company where people are the most valuable asset. To support our continuous growth and reinforce our Marketing team in Karachi we are looking for a Brand Manager.

Your role

  • Manage all marketing activities (Brand management, sponsorship, media, activation, market research)
  • Build brand equity of company's products
  • Review and analysis of sales results of the brand's products to determine future product developments and business opportunities for the brand
  • Realize the annual marketing communication plan (Media, PR, social media, sponsorship, Social responsibility campaigns)
  • Ensure that the Corporate Communication activities are implemented and manage relations with the press (crisis management and leadership management)
  • Contribute to the annual marketing plan of the brand
  • Manage product and packaging development processes
  • Perform the consumer promotions in coordination with the relative departments (Production, Purchasing, Planning)
  • Construct and implement the consumer trade campaigns with Sales team
  • Contribute to price strategy by analyzing the new and existing products in the market
  • Prepare product costs and profitability analysis on a monthly basis
  • Plan and implement the work below the line and above the line
  • Follow up Consumer Market Insights and market trends and act according to results
  • Pursue market by analyzing competing products
  • Manage, control and report marketing activities
  • Assess and support the needs and demands of the Sales Team
  • Monitor product distribution and consumer reactions through focus groups and market research
  • Manage relations with advertising, PR and media agencies
  • Design and use tools to understand market conditions and get consumer insights in the country
  • Maintain good business relationships with dealers, distributors, wholesalers and retailers
  • Provide the necessary after sales support to distribution outlets
  • Conduct weekly marketing performance reporting and reports required
  • Manage the marketing / brand related delagted work of General Manager in his absence
  • Manage and look after the work of Marketing Assistant in his absence
  • Ensure the confidentiality of marketing related matters
  • Respect company’s polices and procedure and instructions issued from time to time
  • Respect OHS rules and instructions
  • Your profile

  • University graduation from related disciplines such as business administration, marketing, business management, economics
  • 3 years of experience in a similar function in FMCG
  • Good English in written and spoken
  • Proficiency in MS Office
  • Able to run different projects at the same time and match deadlines for each
  • Good analytical skills
  • Be a good listener, able to respond to results and consumer research
  • Excellent communicator, both verbally and writing
  • Good interpersonal relationship
  • What we offer

  • A professional environment ideal for your personal growth and career development
  • A fun working atmosphere where team spirit is the real deal
  • Exciting and challenging projects with an international scope
  • A competitive salary package in line with your experience
  • Apply
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