Segment & Demand Generation Manager
15h ago

Position Title : Segment & Demand Generation Manager

Company : foodpanda

Department : Marketing

Location : Karachi

Do you love food and convenience put together? Then you just might love foodpanda.

foodpanda is the leading, on-demand food delivery company in Pakistan, bringing thousands of your best-loved restaurants online into your home or office - fast! We’re all about bringing on the smartest folks as we continue to grow with an all hands on deck environment and hire those who can thrive in a startup culture.

We are a family of problem solvers, designers, thinkers and tinkerers, working around the clock to make foodpanda the most loved online tool for food delivery in the universe.

Responsibilities :

  • Responsible for strategy and planning marketing functions including performance analysis, ideation and development of full-year growth strategies.
  • Develop go-to-market strategies for new business functions, oversee new businesses growth and progress.
  • Responsible for identification of growth segments and devising strategies and campaigns to meeting MoM targets of new customer acquisitions and orders.
  • Work closely with performance and CRM teams for acquisitions, discounting and retention plans.
  • Closely work with marketing teams at key external partners to drive marketing, co-promotions, value proposition and advertising led growth initiatives.
  • Develop, maintain and update comprehensive project plans from initial idea to launch and growth.
  • Work with City Teams to analyze local data and provide support for hyperlocal online and offline marketing and promotions.
  • Take ownership of the budget process, ensuring spends hit key KPIs such as new customer acquisition, frequency and re-order rates.
  • Work closely with multiple stakeholders to support planned and effective execution of campaigns and monitoring.
  • Build strong relationships with internal stakeholders to understand business challenges and opportunities. Recommend solutions across the complex range of products and processes.
  • Manage the design and execution of offline marketing and activations across the country in line with Campaign strategy.
  • Requirements :

  • A Masters or MBA in Marketing, Economics, or Business from a top university
  • 5+ years experience in marketing management for hyper-growth stage companies
  • Experience in E-Commerce, Telecom, Banking and QSR sectors
  • Excellent analytical skills, independent thinking, and data-oriented
  • Ability to work autonomously in a highly demanding and often ambiguous environment, with strong attention to detail and exceptional organizational skills
  • Exceptional communication and presentation skills
  • Experience as a strategist and executor, who knows how to generate an idea from a trend analysis to the next game-changing strategy
  • Strong understanding of international marketing and the food delivery industry, in terms of both business trends and operational developments
  • Demonstrable familiarity with data analysis and reconfiguration to report on marketing performance as we are a very data-driven company.
  • Ability to develop marketing strategies that translate objectives across business units into clear and motivating creative strategies
  • Understanding of strategic localization and ability to understand data-driven local needs on a city to city and segment to segment basis
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