Assistant Media Planner - Digital
Lahore, Pakistan
6d ago

Position at Mindshare

Mindshare is seeking for a Assistant Media Planner - Digital in Lahore. You will entail devising digital strategies for a portfolio of brands, working with globally renowned publishers, and continuously innovate in the growing digital Industry.

Reporting of the role

This role reports to the General Manager Digital.

3 best things about the job :

  • You get to work some of the largest clients in the country.
  • Get to work closely with top publishers such as Google & Facebook.
  • Get to explore new digital platforms for your campaigns.
  • In three months :

  • Assisting Senior Media planner in managing the client expectations on regular deliverable.
  • Assisting Senior Media Planner in managing the client and bring in new digital ideas for the client / brand portfolio.
  • In six months :

  • Assisting in setting the digital way-forward for brand.
  • New platform exploration and develop connected platform digital media solutions.
  • Assisting Senior Media Planner to pitch for new businesses.
  • In twelve months :

  • Emerged as the go-to person both internally and amongst client for digital solutions.
  • Become proficient in handling and resolving conflicts.
  • Showcase digital work done for awards.
  • Responsibilities of the role :

  • Suggest ideas and be on the lookout for innovative campaigns & executions.
  • Assist media planner in plan development by making plans and entries.
  • Help media planner in plan deployment and coordinate with partner agencies to ensure timely deployment.
  • Report on campaign tracking and post buy development.
  • Assist team in facilitating client requests.
  • Help the team where required with new platforms & deal negotiation.
  • Help the team where required with partner management.
  • What you will need :

  • Must be an BBA / MBA from a reputable university of equivalent.
  • 1+ years’ experience in digital planning / marketing / media.
  • Keen interest in Digital and digital trends.
  • Strong oral and written communication skills / presentation skills.
  • Google Certified, (otherwise will need to be certified before the end of probation).
  • About Mindshare

    Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries.

    Mindshare APAC has won over 300 awards in 2014 / 2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival.

    Mindshare was also recognised as the SMARTIES™ APAC Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star Jason Maggs.

    To learn more about Mindshare and our philosophy of Original Thinking, visit us at

    About Pakistan

    The Pakistani media and entertainment industry expected growth in 2018 is 10%. The introduction of 3G and 4G along with a Cellular Mobile Teledensity of 70.

    83% makes Pakistan’s an exciting market with huge potential. The rapidly increasing 45 million user internet subscriber base with a 50mn broadband subscriber base (24.

    5% penetration) shows an optimistic growth for any media and advertising professional.

    GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

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