Creative Lead is responsible to lead our company's creative department. The successful candidate must possess excellent leadership qualities, with the ability to maximize the talents of their team.
As creative Lead , you will work closely with the graphic design and marketing department to deliver engaging content that meets the expectations of our customers.
You should be extremely creative, dedicated, and possess excellent written and verbal communication skills.
Works with the brand team to produce new ideas for company branding, promotional campaigns, and marketing communications.
Evaluates trends, assess new data and keep up-to-date with the latest marketing techniques.
Assists clients in resolving issues by responding to questions in a timely and professional manner.
Creates and implements tailored marketing plans based on individual client requirements.
Directs brainstorming meetings and creative sessions.
Shapes brand standards and create procedures to ensure all products are brand appropriate.
Supervises the department's daily workflow, assign project workload, and monitor deadlines and budgets.
Develops exceptional and well-crafted copy that meets clients’ requirements. Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers / videographers, and project managers in the strategic development of messages and deliverables
Prioritizes work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
Conducts brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
Reviews and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
Presents, or oversee presentation of final concepts, and obtain approvals for deliverables
Builds, leads, and reviews work of the creative team in the production of all web, print, and digital marketing collateral
Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
Collaborates with the marketing and sales departments in developing marketing plans,
analyzing results, and identifying opportunities
Develops internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
Analyzes brand tracking, market trends, consumer need, and the competitive landscape
Meets budget standards by forecasting and managing expenses
7-10 years of related experience with 7+ years of creative direction in agency or corporate setting
Experience of creating marketing / advertising campaigns from developing vision and the message platform to overseeing production on time and budget
Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
Proven experience with concept development
Highly skilled with leading a team of creative talent
Strong creative vision with an understanding of business objectives
7-10 years of related experience with 7+ years of creative direction in agency or corporate setting · Experience of creating marketing / advertising campaigns from developing vision and the message platform to overseeing production on time and budget · Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print · Proven experience with concept development · Highly skilled with leading a team of creative talent · Strong creative vision with an understanding of business objectives