Distribution Partner Manager - Faisalabad (m/w/d)
Red Bull
PK
1d ago
  • Bachelors Degree (Mandatory)Masters Degree (Preferred)
  • Permanent, Full-time

The Distribution Partner Manager’s main priority is representing and managing the Red Bull business with assigned Distribution Partners (Distributors and Wholesalers) by developing and agreeing annual business plans, achieving growth, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) in line with the company strategy and priorities which lead to an increase in Distribution, Execution and Volume.


Areas that play to your strengths

All the responsibilities we'll trust you with:

DISTRIBUTOR MANAGEMENT

Coordinate regular meetings with Distribution Partner’s teams in order to communicate company strategy and priorities, review business KPI’s, discuss opportunities and threats in the region, run trainings and update sales teams. Assign sales, distribution, execution etc. targets to DPs based on business targets (and relevant teams) and follow up these targets regularly.

Provide execution trainings, on-the-job trainings and coaching to DP and their teams. Regular Trade Visits with DP Field teams to coach the sales team for unlocking distribution and execution opportunities. Analyze the opportunities in the region, take proper action as required. Ensure DPs fully understand and execute Red Bull execution / merchandising standards whilst implementing systems to track and benchmark DPs against key initiatives/goals.

Plan and execute incentive programs in line with company targets in order to keep sales representatives focused and motivated.

Be a credible beverage business consultant to DPs and customers and act as a category captain by presenting category and Red Bull Potential.

DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT

Grasp a thorough working knowledge of Distributor’s internal systems and structure.Understands Distributor’s hierarchy and has a relationship from the top down (Owner to Managers) with a clear understanding of the person responsible and accountable for tasks or programs within DP.

BUSINESS PLANNING

Develop the annual business plans (bottom up) with assigned DPs, with regards to organization requirements, distribution, volume, investments, and KPIs. Secures agreement on necessary subjects (distribution build-up by month/channel, sales forecast by SKU/ month/channel/ segments).

Establishes POS allocation by Distributor. Coordinates with relevant stakeholders to issue on-going updates against allocation. Manage assigned budgets where applicable (Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets).

BUSINESS INTELLIGENCE

Maintains strong working knowledge of all relevant Red Bull systems while proactively using available reports to maximize on all opportunities including competitor intelligence.

Holds DPs accountable for data submission into Red Bull systems to ensure accurate and timely information.

OTHER RESPONSIBILITIES

Share and enforce guidelines with regards to Red Bull’s inventory policy.

Develops working knowledge of geographic and demographic areas and ensure a sustainable Go to Market (GTM) strategy and structure in the assigned geography.

Develops expertise with regards to product competition and distributor competition in respective areas. Manage risks that would hamper Red Bull business by taking alternative and proactive steps.

Communicates regularly and works effectively with all internal sales team (Off-Premise Key Accounts) and marketing teams to secure full alignment of the sales goals with the DP.

Represent Red Bull brand and values in the best way, including appearance, attitude and behavior.


Your areas of knowledge and expertise

  • Bachelors Degree (Mandatory)Masters Degree (Preferred)
  • Strong field sales experience and track record in Consumer Goods industry (Beverage preferred)
  • 5+ years (Distributor and Supplier experience preferred)
  • Successful track record in team management and leadership
  • Proficient with Excel and PowerPoint
  • Hands on geographical knowledge of the local market

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