Brand Manager
Procter & Gamble
Karachi
2d ago

Job Description

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for the region via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You and other Brand Managers (each handling a brand / category) will report to the Brand Director for the Category or Business Unit.

You will work extensively with colleagues from Analytics & Insights, Sales, Communications, Finance etc.

What Success Looks Like

  • Demonstrate positive relationship building skills in initial engagements with multi-functional teams
  • Deliver Scorecard Business Targets, in line with the goals of the Business Unit
  • Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
  • Successful Design and Deployment of Marketing Toolkits for the Brand
  • Responsibilities of the role

  • Identify consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
  • Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs
  • Communicate with local market partners, stakeholders and suppliers to drive P&G business initiatives
  • Lead creative agencies to develop communication ideas and execute TV copy production designed / customized for the cultural nuances of local consumers
  • Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
  • Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.
  • Craft promotion / pricing strategy and customer / distributor trade terms with the local trade team
  • Work with technical team to find the best solution of supply chain to manage the product cost within affordable level
  • Job Qualifications

  • Bachelor's / Master's degree
  • 0 to 3 years of relevant experience
  • Excellent forward-thinking, strategic and courageous leadership skills
  • Strengths with strategic and analytical thinking
  • An ability to drive innovation and brand growth
  • Strong ability to communicate and team capabilities
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