Media Planner
MediaCom
Karachi, Pakistan
4d ago

Position at MediaCom

MediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Media Planner to join us. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand / account.

You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes / maintenance of media plans.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Business Manager / Business Director.

3 best things about the job :

  • A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world.
  • Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.
  • Be an expert hybrid planner in both traditional and digital mediums.
  • In this role, your goals will be :

    In three months :

  • Being up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations.
  • You would have a pulse of the business category & knowledge of competitive frame.
  • Worked on moderate scaled live campaigns
  • Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
  • Connected with internal specialist & external stakeholders units to integrate solutions.
  • In six months :

  • Being able to comprehend and apply our proprietary planning framework model in key campaigns.
  • You would have landed live; larger scaled campaigns.
  • You will have started to build relationships with the key decision makers within the current client portfolio.
  • Master a flawless media execution process, working alongside various stakeholders.
  • In 12 months :

  • Develop a strong category acumen - from a media and business point of view.
  • Identify a pipeline of commercially viable solutions to support our client’s goals.
  • Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning.
  • Responsibilities of the role :

  • Develop and maintain media plans.
  • Assist Senior Media Planner in devising strategy for brands.
  • Review and update purchase orders within the execution framework.
  • To ensure that all campaign efficiencies are achieved by analyzing campaigns, and recommending tactical changes to maximize campaign performance.
  • Interacting with media suppliers to work on upcoming opportunities.
  • Prepare and update media reports for internal and external stakeholders (i.e. post buys, droppage reconciliation, PIBs, double spotting, SOV Tracker).
  • Present plans both internally and externally.
  • Monitor client billing.
  • Supervise with the Assistant Media Planner in creating, updating, and executing media plans.
  • Assist Senior Planner's in preparing quarterly, semi-annually & yearly reviews.
  • Assist Senior Planner's to work with cross function departments / teams as part of the media management process.
  • Respond to client day to day requests.
  • What your day job looks like at MediaCom :

  • Must have strong organizational and numeracy skills
  • Flexibility and able to work under pressure.
  • Proficient in MS Excel.
  • Respect hierarchy and follow a complete chain for assignments.
  • Excellent personal / organizational management.
  • Able to set and meet multiple demands within challenging deadlines.
  • Excellent interpersonal skills ability to communicate effectively at all levels, internally / externally, formally & informally.
  • Minimum qualifications :

  • Must be a BBA / MBA from a reputable university of equivalent.
  • Must have an experience of at least 1-2 years in media / digital / marketing experience.
  • More about MediaCom

    MediaCom helps brands unlock growth through media. We do this by applying our unique Systems Thinking approach to data, technology and creativity to design communication strategies that build brands and generate sales.

    As part of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm, we have access to the richest data sets and most robust benchmarks in the business, enabling us to identify the best avenues for growth and unlock the potential in every brand.

    Our success is underpinned by our long-standing belief that if we invest in our people, we’ll deliver better results not only for our teams but also for our clients.

    People First, Better Results means that we invest in our people’s careers and capabilities to help grow our clients’ businesses.

    In 2018, this approach led MediaCom to become the first network to hold all six major Media Network of the Year titles concurrently : Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100.

    The agency retained the WARC Media 100 title in 2019, also winning Agency of the Year (MediaCom Israel) and Campaign of the Year (Gillette I Don’t Roll on Shabbos, MediaCom Connections Israel).

    MediaCom is one of the world’s leading media communications specialists, with billings of US$13.5 billion (Source : COMvergence, March 2019), employing 8,000 people in 125 offices across 100 countries.

    Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony.

    For more information, visit Find us on Twitter Like us on Facebook at

    Join us on LinkedIn at

    About Pakistan

    The Pakistani media and entertainment industry expected growth in 2018 is 10%. The introduction of 3G and 4G along with a Cellular Mobile Tele-density of 70.

    83% makes Pakistan’s an exciting market with enormous potential. The rapidly increasing 45 million user internet subscriber-base with a 50mn broadband subscriber base (24.

    5% penetration) shows an optimistic growth for any media and advertising professional.

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