Mindshare | Manager Programmatic
Karachi, Pakistan
2d ago


Position at Mindshare

Mindshare is an agency of GroupM, the worlds largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Manager Programmatic to join us. In this role, you will be responsible for handling media vendors and facilitating clients throughout the digital media process and additional duties as assigned.

The role includes both independent and coordinated planning initiatives.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to General Manager - Digital

3 best things about the job :

  • Being part of a talented, and passionate team.
  • Working and interacting closely with top media corporations
  • Opportunity to implement and execute industry first initiatives
  • In this role, your goals will be :

    In three months :

  • Complete knowledge of planning and digital systems.
  • Understanding of the programmatic buying / planning, open market exchange process includes basic understanding and importance of trading tools like DSP and SSP.
  • Execute basic programmatic campaigns.
  • In six months :

  • Understand new developments in the digital market
  • Deliver exceptional value from negotiations with media owners against KPI.
  • Ensure all specified audit / digital guarantees are met.
  • In 12 months :

  • Ensure close relationships are developed with all key media owners.
  • Display strong ability and knowledge for all day to day systems.
  • Close negotiation deals and manage assigned tasks, regional / local.
  • What your day job looks like at Mindshare :

  • Supplier selection based on KPIs, trading deals and maximizing value for client and agency
  • Hands on experience of digital planning & buying
  • Hands on experience of tracking tools like : Sizmek, Double Click, others.
  • Excellent understanding of GA and UTM working through different campaign tracking tools.
  • Setting up campaigns with DMP and audience data
  • Overseeing trafficking and implementation with the regional team
  • Co-ordination with suppliers, tech team and agencies to get campaigns live
  • Advising tag management process along with Head of Technology or market lead.
  • Creating PCA's with data from operations.
  • Preparation of negotiation reports post closure and inventory management report with team.
  • Negotiating campaigns to hit KPIs based on view ability and performance.
  • Learning about programmatic buying, barter, inventory value trading
  • Learn mobile networks execution (secondary media)
  • What youll bring :

  • Superior time management and prioritization skills.
  • Excellent communication skills.
  • Strong analytical and number skills.
  • A pro-active approach with excellent negotiation and communication skills.
  • Excellent working skills on excel and PowerPoint presentation development.
  • Media knowledge and understanding of systems.
  • Minimum qualifications :

  • Must be a BBA / MBA from a reputable university or equivalent.
  • Must have an experience of at least 1-2 years in digital media planning & strategy.
  • More about Mindshare

    We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - .

    We believe that in todays world, everything begins and ends in media. We aim to be our clients lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing.

    We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy.

    We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation.

    We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

    Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively.

    Mindshare is part of GroupM, the media investment management arm of WPP, the worlds leading communications services group.

    To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and .

    About Pakistan

    The Pakistani media and entertainment industry expected growth in 2018 is 10%. The introduction of 3G and 4G along with a Cellular Mobile Tele-density of 70.

    83% makes Pakistans an exciting market with enormous potential. The rapidly increasing 45 million user internet subscriber-base with a 50mn broadband subscriber base (24.

    5% penetration) shows an optimistic growth for any media and advertising professional.

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