Assistant Brand Manager (Mass & Economy), Full-time
AkzoNobel
Lahore, Pakistan
8d ago

About AkzoNobel

AkzoNobel has a passion for paint. We’re experts in the proud craft of making paints and coatings, setting the standard in color and protection since 1792.

Our world class portfolio of brands including Dulux, International, Sikkens and Interpon is trusted by customers around the globe.

Headquartered in the Netherlands, we operate in over 80 countries and employ around 35,000 talented people who are passionate about delivering the high performance products and services our customers expect.

For more information please visit www.akzonobel.com.

Responsibility

To create and implement brand strategy for Mass & Economy segments of the portfolio. Define the pricing, packaging, advertising and promotional activities as per the allocated budget.

Execute marketing initiatives in support of long terms strategies

  • Ensure effective Product Portfolio Management for mass & economy categories.
  • Align Product Range as per market demand including managing new product launches in the categories.
  • Ensure promotional marketing material is available and arranged to support sales
  • Coordinate relating to product development, planning, promotion, sales, market research and advertising agencies.
  • Monitor sales volumes, market share trends and competitor activity. Develop promotional activities for the categories.
  • Manage the colour portfolio for the entire decorative business colour collateral development, production, distribution including shade cards and colour magazines.
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