Manager Digital & E-Commerce
PHILIP MORRIS
Karachi, Pakistan
2 months ago

MANAGER DIGITAL AND E-COMMERCE Are you practical, communicative and action oriented? Do you want to make a difference in our company and help us build something new?

Do you like and have the skills to work in multifunctional equipment? If the answer is yes, then we want to hear from you. Responsibilities :

  • Planning and successful implementation of multi-channel marketing strategy
  • Build creative ideas that tie web, mobile, email, paid media, social and traditional advertising together to provide solutions based on consumer insights and data
  • Leads alignment of acquisition and retention tactics within Omni-channel marketing campaigns, ensuring a coordinated plan across all touch points
  • Collaborates with external agencies on defining and executing digital reach and brand awareness campaigns
  • Act as the center of digital expertise as well as a liaison with the digital teams at the regional and global levelRequirements :
  • 4+ years of experience planning and executing cross-channel digital strategies within a digital marketing department and / or agency environment
  • Demonstrated understanding of paid, earned and owned media
  • Deep knowledge of digital channels (email, social, display, search), technologies, and trends
  • Demonstrated ability to build engaging digital experiences, utilizing multiple platforms (web and mobile) to deliver compelling brand stories and drive performance across a portfolio of digital tactics
  • People management and leadership skills
  • Proven ability in managing marketing budget and P&L
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