1. Responsible for Alibaba.com local market promotion, product and brand localization, from the formulation of go-to-market strategies, budgets to implementation.
2. Deliver customer portrait and successfully drive awareness, adoption, and usage of Alibaba.com B2B service through innovative, scalable and leveragable programs -
including conferences, nurture & loyalty programs, user group and customer reference program
3. Build an ecosystem among stakeholders, integrating local resources such as chambers of commerce, government agencies, academic institutions,etc.
to promote and strengthen the linkage to alibaba.com
4. Build integrated online / offlinemarketing campaigns that drive demand and leads through acquisition of new customers including campaign execution, monitor and track campaign results using analytical and reporting capabilities to measure the performance of marketing campaigns (ROI)
5. Content management for KA sellers and success stories
6. Responsible for conducting data analysis on all market launch activities (online and offline), and provide the operation and sales departments data reports and feedback from the seller timely.
7. Effective and comprehensive cross-department coordination with central marketing team to ensure the smooth landing of the marketing initiative from headquarter with efficiency.
1 负责Alibaba.com当地市场推广工作 产品本地化和品牌本地化 运作线上社交媒体和线下社群和品牌落地活动 触达国家种子用户
2. 通过市场调研输出客户画像 制定品牌和市场策略和落地方案 通过运作社群 媒体投放和get项目 引入潜力商家
3 构建生态圈 整合当地商会 媒体 公益机构等资源 提升阿里巴巴当地知名度和正面影响力
4 管理国家市场和社群预算和投放 针对市场拉新 转化效果和品牌影响力进行投资回报分析 提升资源投放效果
5 收集和整理当地优秀商家和ka故事 通过媒体或者阿里巴巴平台发声
6 通过线上线下运营接触客户反馈 解决商家问题 给商家和运营部门有效传达商家需求和痛点
7 有效沟通总部市场团队 反馈市场营销和社群问题 同时快速本土化执行总部战略
1. Deep understanding of social media platform such as FB, Instagram etc.
2, Experience of brand localization and community management, able to deliver content / design implementation according to various marketing initiative.
3. Being an expert in integrating resources, with an insight of the local business community and good relationship with local media group and association of commerce.
4. Outstanding of both local business demand and pain points, able to respond and feedback through a systematic approach, able to deliver insight and market predictability with strategic thinking skills
5. Capability of logical thinking, with experience in large-scale event marketing, be able to independently complete the project from plan till implementation, and collaborate with other parties to ensure the successful completion of the project.
6. Capability of numerical thinking, able to analyze the ROI based on total input and delivery timely
7. More than 5 years of marketing experience, digital marketing operation with tracked scalability has priority. Experience in b2b business marketing, and brand management is a plus.
8.High proficiency in English, Chinese language is a plus
1 熟悉社群网络运营 熟悉fb instagram等社交媒体工具运营
2 管理和本土化品牌经验 输出高质量内容和设计经验
3 善于整合资源和交集 具有本土商会 媒体等关系
4 具有同理心 洞察客户需求 并且能系统化整理和反馈客户问题
5 逻辑思维能力强 条理清晰 具有良好的活动和时间表策划和活动落地执行能力
6 财务和投资汇报分析能力 能分析活动和渠道投放效率
7 5年以上公关或者媒体经验 有企业市场营销 特别是品牌管理经验优先
8 熟悉本土语言 精通英文,中文能力优先